In 2017, Lauren and Jamie, two close friends with a shared passion for empowering women everywhere, embarked on an entrepreneurial journey to establish a women's and kids clothing company of accessible style. Fueled by their desire to make the lives of busy women and mothers more convenient, they curated a collection that seamlessly blends comfort, style, and functionality. Their store not only caters to the diverse fashion needs of women on-the-go, but also ensures that children can effortlessly move through their day in comfortable yet stylish attire.